Creativity techniques are crucial for finding innovative solutions to complex problems. In this workshop, participants learn how to effectively use various methods such as brainstorming, mind mapping or the 6-3-5 method to promote their creative abilities and gain new perspectives. The focus is on practical techniques that can be immediately applied in everyday working life to develop solutions that are both effective and innovative. This increases the company's problem-solving capabilities and competitiveness.

Creativity techniques such as brainstorming, design thinking or mind mapping help to find innovative solutions to complex problems. By using these methods, teams can develop unconventional ideas and develop more effective solutions.

Benefits for you as a company:

• Fostering innovation and creative problem-solving approaches
• Improving team collaboration and brainstorming
• Increasing flexibility and adaptability to new challenges
• Fostering an open and creative corporate culture
• Increasing competitiveness through innovative products and solutions

1. Introduction to creativity techniques

• What is creativity and how can it be used to solve problems?
• The importance of creativity in a professional context: Innovation, problem solving and differentiation
• How creativity techniques help to gain new perspectives and find solutions
• The connection between creative processes and structured thinking

2. Brainstorming — finding ideas in a team

• The Basics of Brainstorming: Objectives, Participants, and Rules
• How to develop the creative potential of the group: group interaction and association techniques
• Brainstorming variants: Mind Mapping, Reverse Brainstorming, Silent Brainstorming
• The importance of thinking openly and avoiding criticism during the idea phase
• Practical exercises for effective brainstorming

3. Mind Mapping — Visual Thinking for Problem Solving

• Introduction to Mind Mapping Technique: Structuring Thoughts and Ideas
• How mind maps help to visualize complex problems and develop new solutions
• Step-by-step guide to creating a mind map
• Application of mind mapping in practice: problem analysis, solution finding and concept development
• Digital mind mapping: tools and software to create mind maps efficiently

4. Design thinking — user-centered problem solving

• What is design thinking and how can this method be used in problem solving?
• The five phases of Design Thinking: Empathize, Define, Ideate, Prototype, Test
• How to use design thinking for complex, unclear problems
• Practical tips for implementing design thinking in everyday work
• Case studies for design thinking in various industries and contexts

5. Six Thinking Hats — a change of perspective for creative solutions

• The “Six Thinking Hats” method by Edward de Bono: Taking on different perspectives
• How the different “hats” (white, red, black, yellow, green, blue) help develop more comprehensive solutions
• How to use the method in a team to look at all aspects of a problem
• Exercises for applying the “Six Thinking Hats” in practice
• Advantages of the method: Structured but creative problem solving

6. SCAMPER — creativity through rethinking and modification

• What does SCAMPER mean and how does the method work?
• SCAMPER's seven techniques: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse
• How to creatively change and develop existing products and ideas with SCAMPER
• Using SCAMPER for innovation processes and product development
• Practical exercises: Develop solutions for everyday problems with SCAMPER

7. The 5-whys technique — root cause research to solve problems

• How to by asking repeatedly (“Why? “) reveals deeper causes of a problem
• The benefits of the 5-whys technique for understanding causes and solutions
• Using the 5-whys in a daily work environment
• Case studies of how technology contributes to problem solving in different industries
• Practical exercises on the 5-whys technique

8. Stimulated word analysis — new ideas through random inputs

• How stimulus word analysis helps to develop creative solutions from random associations
• Procedure: Pick a random word and connect it to the current problem
• How this method helps to leave established ways of thinking and find creative solutions
• Example exercises for irritable word analysis in practice
• Benefits of this technology in product development and innovation discovery

9. Team creativity techniques — promote successful collaboration

• How creativity techniques promote team dynamics and contribute to innovation
• Tips for integrating creativity techniques into team meetings and workshops
• How to create a creative work environment where all members can contribute their ideas
• Group exercises and practice-oriented team projects to solve problems
• How managers can promote and support creativity in teams

10. Evaluation of ideas and solutions

• After the creative phase: How to evaluate and select the ideas generated
• Criteria for evaluating creative solutions: feasibility, benefits, innovation
• How to select a feasible solution from many ideas
• Practical methods for evaluating ideas: rating scales, prototyping, getting feedback
• Implementing the best solutions in the work environment

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